Coco5 was preparing to expand its product line, launch a new online storefront, and invest in broader out-of-home materials and advertising.

This created an opportunity to rethink the brand’s look and feel while unifying all of the creative elements we needed to deliver.

We started with the product itself, focusing on its visual identity and setting up a structure that could support future flavors and categories. That foundation gave us a strong direction to build out the rest of the brand in the spirit and aesthetic of the core product.