Campfire had been operating behind the scenes for several years and was ready to step forward with a bold new identity. They needed a full suite of materials that could introduce them to the world with clarity and confidence.

The goal was to create a unified system that tied together brand identity, web presence, and internal assets into a cohesive, unmistakable look. It had to reflect their western personality while feeling sharp, modern, and built for growth.

The process was highly collaborative, shaped by years of working together. The result is a brand foundation that captures their spirit and positions them for the next chapter.